Indian Prime Minister Narendra Modi has launched the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’, a nationwide initiative aimed at preventing substance abuse among young people and promoting a drug-free India.
Launching the campaign virtually on Sunday, Prime Minister Modi said that achieving the vision of a developed India requires the country’s youth to remain both mentally and physically healthy, urging them to stay away from all forms of substance abuse.
He described the initiative as a movement not only for young people but also for their families, communities and the nation as a whole.
The campaign was launched in the presence of a large gathering of young participants, many of whom identified themselves as representatives of Generation Z.
The initiative marks the beginning of a 100-week nationwide ‘Jan Bhagidari’ campaign, under which awareness and community engagement programmes will be held every Sunday across India to promote a drug-free society.
Planned activities include sports events, walkathons, meditation sessions, cultural programmes, public awareness campaigns, street plays, discussion forums, art competitions and other community-based initiatives.
Speaking at the launch, Union Minister for Youth Affairs and Sports Mansukh Mandaviya noted that the Nasha Mukt Bharat Abhiyaan, first launched in 2020, continues to support Prime Minister Modi’s vision of building a drug-free India.
The campaign aims to encourage young people to reject substance abuse and become ambassadors for positive social change within their communities.
