The government has announced plans to prohibit the use of minors under the age of 12 for advertising purposes starting January 1, 2025.
Deputy Minister of Mass Media, Dr. Hansaka Wijemuni, made the announcement in Parliament today, confirming that a Gazette notification is being prepared to formalize the regulation.
The move aims to safeguard the rights and welfare of children and will come into effect at the start of the new year.